Data protection

1. Data protection at a glance

Data collection on our website

Who is responsible for data collection on this website? The data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website. How do we collect your data? On the one hand, your data is collected when you provide it to us. This can e.g. be data that you enter in a contact form. Other data are automatically recorded by our IT systems when you visit the website. This is mainly technical data (e.g. Internet browser, operating system or time of the page was viewed). This data is collected automatically as soon as you enter our website. What do we use your data for? Some of the data is collected in order to ensure that the website is error-free. Other data can be used to analyze your user behavior. What rights do you have with regard to your data? You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice if you have any further questions about data protection. You also have the right to lodge a complaint with the competent supervisory authority.

Analysis tools and third-party tools

When you visit our website, your surfing behavior can be statistically evaluated. This is mainly done with cookies and so-called analysis programs. Your surfing behavior is usually analyzed anonymously; surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following data protection declaration. You can object to this analysis. We will inform you about the possibilities of objection in this data protection declaration.

2. General information and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration. When you use this website, various personal data are collected. Personal data are data with which you can be personally identified. This data protection declaration explains which data we collect and what we use it for. It also explains how and for what purpose this is done. We would like to point out that data transmission over the Internet (e.g. when communicating by email) can have security gaps. A complete protection of the data against access by third parties is not possible.

Note on the responsible body

The responsible body for data processing on this website is: Sven Umlauf Toro Media GmbH Duisburger Str. 44 40477 Düsseldorf Phone: +49 (0) 211 51451330 Email: info@toro-media-group.com The responsible body is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. An informal e-mail to us is sufficient. The legality of the data processing carried out before the revocation remains unaffected by the revocation.

Right of appeal to the responsible supervisory authority

In the event of violations of data protection law, the person concerned has the right to lodge a complaint with the responsible supervisory authority. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html .

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person in charge, this will only be done if it is technically feasible.

Information, blocking, deletion

Within the framework of the applicable statutory provisions, you have the right to free information about your stored personal data, their origin and recipient and the purpose of the data processing and, if necessary, a right to correct, block or delete this data. You can contact us at any time at the address given in the legal notice if you have any further questions on the subject of personal data.

Objection to advertising mails

We hereby object to the use of the contact data published as part of the imprint obligation for sending unsolicited advertising and information materials. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam e-mails.

3. Data collection on our website

Cookies

Some of the websites use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be restricted. Cookies that are required to carry out the electronic communication process or to provide certain functions you want (e.g. shopping cart function) are stored on the basis of Art. 6 Para. 1 lit. f GDPR saved. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. If other cookies (e.g. cookies for analyzing your surfing behavior) are stored, these will be treated separately in this data protection declaration.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address
This data is not combined with other data sources. The basis for data processing is Art. 6 Para. 1 lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.

Data transfer when concluding a contract for services and digital content

We only transfer personal data to third parties if this is necessary in the context of contract processing, for example to the credit institute commissioned to process payments. A further transmission of the data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without your express consent, e.g. for advertising purposes. The basis for data processing is Art. 6 Para. 1 lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.

4. Social media

Facebook plugins (Like & Share button)

Plugins of the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated on our pages. You can recognize the Facebook plugins by the Facebook logo or the “Like” button on our website. You can find an overview of the Facebook plugins here: https: //developers.facebook .com / docs / plugins / . When you visit our website, a direct connection is established between your browser and the Facebook server via the plugin. Facebook receives the information that you have visited our site with your IP address. If you click the Facebook “Like” button while you are logged into your Facebook account, you can link the content of our pages to your Facebook profile. This enables Facebook to assign your visit to our website to your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or its use by Facebook. You can find more information on this in Facebook’s privacy policy at: https: // de -de.facebook.com/policy.php . If you do not want Facebook to be able to assign your visit to our website to your Facebook user account, please log out of your Facebook user account.

5. Analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called „cookies“. These are text files that are saved on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. The storage of Google Analytics cookies is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. IP anonymization We have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Browser Plugin You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/ gaoptout? hl = de . Objection to data collection You can prevent Google Analytics from collecting your data by clicking on the button above. An opt-out cookie is set which prevents your data from being recorded on future visits to this website. You can find more information on how to handle user data on Google Analytics in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de . Order processing We have concluded an order processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics. Demographic characteristics in Google Analytics This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be created that contain information on the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection”. Google is certified at: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active. Further information on data protection can be found at: https://policies.google.com/privacy?hl=de&gl = de

Google Analytics Remarketing

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC). If you have given your consent, Google will link your web and app browser history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you log in with your Google account. To support this function, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to our Google Analytics data in order to define and create target groups for cross-device advertising. You can permanently object to cross-device remarketing / targeting by deactivating personalized advertising in your Google account; follow this link: https://www.google.com/ settings / ads / onweb / . The aggregation of the recorded data in your Google account takes place exclusively on the basis of your consent, which you can give to Google or revoke (Art. 6 Para. 1 lit. a GDPR). In the case of data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of data is based on Art. 6 Paragraph 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymised analysis of the website visitors for advertising purposes. Further information and the data protection regulations can be found in Google’s data protection declaration at: https: //www.google.com/policies/technologies/ads/ . Google is certified at: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active. Further information on data protection can be found at: https://policies.google.com/privacy?hl=de&gl = de

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”). We use so-called conversion tracking as part of Google AdWords. When you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that the Internet browser stores on the user’s computer. These cookies lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages on this website and the cookie has not yet expired, we and Google can see that the user clicked on the ad and was redirected to this page. Every Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not want to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie in your Internet browser under user settings. You will then not be included in the conversion tracking statistics. The storage of “conversion cookies” is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. You can find more information on Google AdWords and Google Conversion Tracking in Google’s privacy policy: https://www.google.de/policies/privacy/ . You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be restricted. Google is certified at: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active. Further information on data protection can be found at: https://policies.google.com/privacy?hl=de&gl = de

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). The purpose of reCAPTCHA is to check whether data is entered on our website (e.g. in a contact form) by a person or by an automated program. For this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, length of stay of the website visitor on the website or mouse movements made by the user). The data collected during the analysis are forwarded to Google. The reCAPTCHA analyzes run completely in the background. Website visitors are not informed that an analysis is taking place. The data processing takes place on the basis of Art. 6 Abs. 1 lit. f GDPR. The website operator has a legitimate interest in protecting his web offers from abusive automated spying and from SPAM. Google is certified at: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active. Further information on data protection can be found at: https://policies.google.com/privacy?hl=de&gl = de

Facebook Pixel

Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversion. In this way, the behavior of the page visitors can be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized. The data collected are anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook uses the data for its own advertising purposes, according to the Facebook data usage policy . This enables Facebook to switch advertisements on Facebook pages as well as outside of Facebook. As the website operator, we cannot influence this use of the data. You will find further information on protecting your privacy in Facebook’s data protection information: https: // www.facebook.com/about/privacy/ . You can also use the “Custom Audiences” remarketing function in the settings for advertisements under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen deactivate. To do this, you must be logged in to Facebook. If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/ . Facebook is certified under: https: //www.privacyshield. gov / participant? id = a2zt0000000GnywAAC & amp; status = Active . Further information on data protection can be found at: https://www.facebook.com/help / 568137493302217

6. Newsletter

With the following information we will inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you declare that you agree to the receipt and the procedures described.

Content of the newsletter

We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or with legal permission. If the content of the newsletter is specifically described when registering for the newsletter, it is decisive for the consent of the user. In addition, our newsletters contain information on our agency services, blog articles, and occasionally offers for free and paid products as well as recommendations on third-party offers and about us (in particular, references to blog posts, lectures, courses, e-books or Webinars, our services or our own and third-party online presence).

Double opt-in and logging

The registration for our newsletter takes place in a so-called double opt-in procedure. I.e. After registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that nobody can register with someone else’s email address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation times as well as the IP address. Changes to your data stored by ActiveCampaign are also logged.

Use of the shipping service provider „ActiveCampaign“

We use the email marketing provider ActiveCampaign, LLC, 150 North Michigan Avenue, Suite 1230, Chicago, IL 60601, USA for the manual and automated dispatch of newsletter emails. The data transfers between Germany and the USA have so far been based on the Safe Harbor Agreement. The registration in the newsletter distribution is done on a voluntary basis. It requires your consent to the transfer of your email data to ActiveCampaign. If you do not agree, you cannot use the newsletter service. ActiveCampaign ensures the technical processing of contact management and the sending of newsletters. According to ActiveCampaign, customer data will not be passed on to third parties, but can be made accessible by order of state investigative authorities. ActiceCampaign is certified under: https://www.privacyshield.gov/participant? id = a2zt0000000GnH6AAK

Login data

Your email address is collected, saved and used in order to be able to send you content via newsletter. To register for the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to provide your first and last name. This information is only used to personalize the newsletter. We also ask you to optionally provide your date of birth, gender and industry. We only use this information to adapt the contents of the newsletter to the interests of our readers. ActiveCampaign uses the information to send and evaluate the newsletter on our behalf. Furthermore, according to its own information, ActiveCampaign can use this data to optimize or improve its own services, e.g. B. for the technical optimization of the dispatch and the presentation of the newsletter or for economic purposes to determine from which countries the recipients come. However, ActiveCampaign does not use the data of our newsletter recipients to write them down or to pass them on to third parties. We trust in the reliability and the IT and data security of ActiveCampaign. ActiveCampaign is certified under the US-EU data protection agreement „Privacy Shield“ and is committed to complying with EU data protection regulations. We have also concluded a „Data Processing Agreement“ with ActiveCampaign. This is a contract in which ActiveCampaign undertakes to protect the data of our users, to process it on our behalf in accordance with their data protection regulations and, in particular, not to pass them on to third parties. The data protection provisions of ActiveCampaign can be viewed here: https://www.activecampaign.com/privacy-policy/

Statistical survey and analysis

The newsletters contain a so-called „web beacon“, i. H. a pixel-sized file that is retrieved from the ActiveCampaign server when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor that of ActiveCampaign to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Online access and data management

There are cases in which we direct the newsletter recipients to the ActiveCampaign websites. For example, our newsletters contain a link with which the newsletter recipients can access the newsletter online (e.g. if there are display problems in the e-mail program). Furthermore, newsletter recipients can share their data, such as B. correct the e-mail address afterwards. ActiveCampaign’s privacy policy is also only available on its website. https://www.activecampaign.com/privacy-policy/ In this context, we would like to point out that cookies are used on the ActiveCampaign websites and thus personal data is processed by ActiveCampaign, its partners and service providers (e.g. Google Analytics). We have no influence on this data collection. Further information can be found in ActiveCampaign’s privacy policy. We also point out the possibility of objection to the data collection for advertising purposes on the websites http://www.aboutads.info/choices/ and http://www.youronlinechoices.com/ (for the European area).

Termination / Revocation

You can unsubscribe from our newsletter at any time, i. H. Revoke your consent. At the same time, your consent to its sending via ActiveCampaign and the statistical analyzes will expire. A separate revocation of the dispatch via ActiveCampaign or the statistical evaluation is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter.

Legal basis of the General Data Protection Regulation

In accordance with the provisions of the General Data Protection Regulation (GDPR) applicable from May 25, 2018, we inform you that the consents to the sending of e-mail addresses on the basis of Art. 6 Para. 1 lit. a, 7 GDPR and § 7 Paragraph 2 No. 3 or Paragraph 3 UWG. The use of the shipping service provider ActiveCampaign, implementation of statistical surveys and analyzes as well as logging of the registration process are based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f GDPR. We are interested in the use of a user-friendly and secure newsletter system that serves both our business interests and the expectations of users. We would also like to point out that you have the future processing of your personal data in accordance with the legal requirements in accordance with. You can object to Art. 21 GDPR at any time. The objection can in particular be made against processing for direct marketing purposes.

7. Plugins and Tools

YouTube

Our website uses plugins from YouTube, operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit one of our pages equipped with a YouTube plug-in, a connection to the YouTube servers will be established. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. YouTube is certified at: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active. Further information at: https://policies.google.com/privacy?hl=de&gl=de

Vimeo

Our website uses plugins from the Vimeo video portal. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA. If you visit one of our pages equipped with a Vimeo plug-in, a connection to the Vimeo servers is established. The Vimeo server is informed which of our pages you have visited. Vimeo also obtains your IP address. This also applies if you are not logged in to Vimeo or do not have a Vimeo account. The information recorded by Vimeo is transmitted to the Vimeo server in the USA. If you are logged into your Vimeo account, you enable Vimeo to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your Vimeo account. Further information on handling user data can be found in Vimeo’s data protection declaration at: https://vimeo.com/ privacy .

Google Web Fonts

This page uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. For this purpose, the browser you are using must connect to the Google servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google Web Fonts takes place in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. If your browser does not support web fonts, a standard font will be used by your computer. Google is certified at: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active. Further information on data protection can be found at: https://policies.google.com/privacy?hl=de&gl = de

Google Maps

This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. To use the functions of Google Maps it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. The use of Google Maps is in the interest of an appealing presentation of our online offers and to make it easy to find the places we have indicated on the website. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. Google is certified at: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active. Further information on data protection can be found at: https://policies.google.com/privacy?hl=de&gl = de